All-American Royal Desserts (Standard Brands Incorporated) has such a patriotic cover that I thought it might be for America's bicentennial, but it's actually from 1968-- a few years too early.
And as I flipped through, I was dismayed (but not particularly surprised) to see it celebrating a dark chapter in our history.
It is interesting to know that Royal Lemon Flavor Pie Filling apparently included a "flavor capsule" that might not dissolve without special prompting, though.
The booklet has an extremely expansive definition of cake. When we're talking desserts, I don't think it's unreasonable to expect some flour-and-sugar-based concoction at the very least. Even if we're being more expansive-- like salmon cakes or rice cakes-- people usually expect them to at least be solid. Nobody hears Peach-Pineapple Upside-Down Cake and imagines this:
Well, nobody except Royal, obviously. They apparently didn't think they could sell this as a salad. Maybe they figured people were getting tired of gelatin-based desserts (even though my cookbook collection would suggest otherwise!) and thought calling it a cake was the way to go? By the time guests who had been promised cake realized they were actually getting gelatin, it was too late to object...
There's even a layer "cake." (Okay, the other one had layers too, but one is meant to represent the peach-pineapple topping and I'd say the other is meant as the "cake." This one is all "cake.")
And if you pay attention to the colors of the layers, you can probably guess that this is billed as "Citrus Cake."
The booklet isn't all fake cakes, though. There's an attempt to highlight a brand-new product-- pistachio pudding mix. (I assumed that Jell-O created pistachio pudding, but it was actually Royal in 1966.) This recipe doesn't sound bad-- just like it was probably a real pain in the ass to make, and more likely to result in a mess than to be the cute little individual servings the recipe developers envisioned.
I've always thought chocolate and pistachio pudding were a great combination that most people don't seem to think about. Here, they're combined, but I can't imagine Pistachio Cups coming out well. I have never tried peeling thin chocolate shells filled with pistachio pudding out of paper cups, but I can already imagine bits of broken chocolate cups and globs of pistachio pudding covering the work surface... I initially wondered why the instructions didn't say to make the chocolate cups, remove them from the paper, and then fill the cups with pudding. That seems like it would be way less messy. But then I realized the instructions are probably an implicit admission the recipe is unlikely to work very well. The recipe writers probably realized the cups might have holes in them and/or crack on being removed from the paper cups, so trying to fill them with pudding after they've already been removed would obviously be a losing proposition. Better to get the cooks to actually use the pistachio pudding mix before they realize the whole recipe is a waste of time.
Other recipes seem mainly fine, at least until you get to some weird little twist. I'd expect a recipe for a whipped-cream-topped chiffon pie, for instance, but what is with the weird brownish lumps in this pie's topping?
If you remembered that prune whip used to be a popular dessert, give yourself 50 bonus points. This is Orange Chiffon Pie with Prune Topping.
I'm certainly not opposed to a flavored whipped cream, but I doubt "prune" is at the top of anyone's list of flavors they would request...
And of course, this post would be incomplete without at least one terrifying "salad." The picture may not look too bad if you're only half-paying attention...
But then you'll look closer and think the mold looks kind of lumpy, and the topping on the cream is not walnut halves, but ...
Shrimp! Yes, Lime-Cheese Salad with Shrimp Sauce combines sweet lime gelatin with lumpy cottage cheese and disconcerting onion, mayo, and horseradish before plunking a blob of shrimp salad into the middle. That's 1960s "cooking" at its "finest."
This booklet should make you think twice about wanting the Royal treatment... I don't want to leave you with a bad taste, though, so I'll end with a picture of the back cover (really just because I am a sucker for pictures of old products, and I assume anybody who shows up here shares my weakness).
I love that the Burgerbits for dogs hung out with the coffee and tea.









































