Miss Fluffy's Rice Cook Book (Rice Council, undated, but it mentions Sperry Rand on the back cover, so it's from sometime between 1955 and 1978) has a somewhat-adorable/ somewhat horrifying Miss Fluffy Rice mascot on the cover.
I'm not sure whether the rice is supposed to be her hair (though her face looks too young go with white hair) or a weird hat that could almost be described as wispy, but could also almost be described as lumpy. And I love that the title of "Miss Fluffy Rice" comes with an apron rather than the more typical beauty-pageant sash.
Miss Fluffy Rice is also unfortunately (but not all that surprisingly, given the era) a bit racist, encouraging cooks to make Plantation Chowder.
At least there is no headnote pining for the days when the euphemistically-labeled "help" would be responsible for making it. This recipe also comes with a photo-- one that highlights an oddity of the booklet.
The pictures are sideways! You might think that I forgot to rotate this picture after I scanned it, but I assure you, this is the way it appears in the book. If readers want to see the pictures at a normal angle, they have to turn the book sideways like they're checking out the centerfold in an old magazine of the type that used to be described as "girlie." I also can't help but wonder why the editors chose to crop the picture this way, as the actual chowder doesn't get much emphasis. It's almost as if they think it doesn't look that great and are trying to hide it.
I'm not sure the editors were discerning judges of what does and doesn't look good, though, considering this appeared on the very next page.
Those look more like creatures I'd want to give a wide berth to in a horror movie than like something I'd want to try to ingest. (The shrimp kind of look like appendages they would use in an attack. Lucky that some of them haven't managed to grow any yet! Or maybe they lost them in a fight?)
In any case, these gloopy little mounds-- as you might have guessed, given their "appendages"-- are Shrimp and Rice Mousse.
And they appear not to have been made according to the recipe, which directs cooks to use a 2-quart mold to make one large gloop to serve eight, rather than six little gloops.
The booklet also includes a reminder that "spicy" did NOT used to mean what it means now.
Apparently, salt (in regular, celery, and soy sauce form!) was all it took to be spicy back then.
There's a fun, old-timey use of past tense that nobody bothers with anymore.
Well, nobody but me. I will sometimes ask if I should make "hashed browns" for dinner just because I know it will make my partner laugh-- but I hadn't heard of hash-browning rice before.
And finally, the recipe that seemed weirdest to me was Frozen Strawberry Rice Pie.
This mostly sounds delicious. Strawberries, sugar, and plenty of dairy fat in the forms of cream and cream cheese? Sign me up! But I can imagine people taking a nice, big bite expecting fruit and fluff, only to encounter weird, pasty rice lumps. It's the kind of pie you'd want to warn people about first, or they would probably ask what was wrong with it. This is a good example of the recipes made for cook booklets that feature one ingredient in everything-- whether it makes sense or not. The Rice Council wanted some dessert recipes and knew everybody already had their own preferred formula for rice pudding, so rice got thrown into some other random concoction without any regard as to whether it would make that recipe better or worse....
Miss Fluffy Rice essentially represents a booklet full of questionable decisions, but at least she will smile anyway! (Got to keep that hair/ hat(?) in place, as any facial movement could turn it into an avalanche.)

















































